Hannah Barrett is an Auckland-based luxury lifestyle creator, digital strategist and qualified Chartered Accountant. With a background in commerce and digital marketing, she brings a strategic approach to creating elevated, authentic content that resonates with modern women.

A working mum to three daughters and wife of New Zealand All Black Beauden Barrett, Hannah shares a refined yet relatable perspective on beauty, fashion, travel, technology and family life. Her audience trusts her for premium recommendations, timeless style and thoughtfully curated content.

Hannah has partnered with some of the world's leading luxury and lifestyle brands, including Louis Vuitton, Bvlgari, Max Mara, Lancôme, Kérastase, Tourism Fiji, Gucci, MECCA, Samsung, Nespresso and Westfield. She has also hosted events for brands including Lancôme, David Jones and the ASB Classic, and serves as a director of New Zealand wellness company Me Today.

With a polished aesthetic and a commercially driven mindset, Hannah creates sophisticated content that feels aspirational, authentic and delivers meaningful results for the brands she works with.